THE FIRST JAPANESE BRAND
TO BE MADE IN AMERICA.

The assignment was to make the same commercial Kikkoman makes every two years. Then I wondered what if we used the same money to tell a beautiful long format story about a compelling selling point no one knew — Kikkoman was the first Japanese brand to produce their product in heart of the Mid-West.

CLIENT // Kikkoman
THE ONE SHOW // Branded Entertainment
DIRECTOR // Lucy Walker