As a creative director, if you’re lucky, every so often you get to work with some truly inspirational people. A famous film director. A gifted composer. Or maybe even that surprisingly down to earth dude who played Don Draper on Mad Men. In this case, it was Najé — a hugely impressive, talented and thoughtful kid from Minneapolis who tells her story of what Best Buy’s Teen Tech Center has meant to her in her own age-defying and beautifully poetic words. 

Not only did this film showcase Najé's abilities as a writer and a spoken word artist, it opened doors she never even knew existed,
making the work Best Buy is doing that much more impressive. 

CLIENT // BEST BUY
DIRECTOR // A.V. Rockwell  
EDITOR // Shane P. Ford
THE ONE CLUB // Emerging Writer Award